It didn’t start with a pouch. It started with two college friends who unexpectedly found themselves working at the same company… and later resigning from it, one after another.
Over coffee and late-night talks, we shared the same dream:
“How do we escape the 9–5 and build something that feels meaningful?”
We talked about fashion, accessories, small ideas, big ideas, anything and everything. We tried samples, tested materials, and experimented with countless concepts. But strangely, none of them were pouches.
Before a small trip, we packed our bags, only to be met with the stubborn weight of a Dyson box. It was heavy, bulky, and honestly… ridiculous. It ate up so much space that it felt like our luggage was being held hostage by a hair tool. We laughed at first, sighed, then realized: If this frustrates us, it must frustrate countless other women too.Especially here in Indonesia, where thoughtful details often slip through the cracks, dismissed as “unnecessary.” So we decided to build something necessary — something beautiful, functional, and crafted thoughtfully.
So we began sampling.
Was it perfect at first? No.
Did things go wrong? Many times.
But we didn’t stop, because we wanted a pouch that would keep your Dyson safe, protected, scratch-free, and travel-friendly.
And when we finally launched our Dyson pouch…
it sold out in under 5 minutes.
We were speechless. It was wild. It was heartwarming. And it was the first sign that we were building something real.
Behind The Bloom Club there is a promise:
We work closely with local suppliers, we collaborate with local tailors in the suburban areas around Jakarta, and we choose fabrics made locally with care. What began as our escape from a 9–5 job slowly grew into something bigger…
an opportunity to help others grow too.
The name The Bloom Club carries our journey within it.
Blooming takes time. It takes courage. It takes support.
We want every woman to feel that she, too, can bloom in her own timing, her own way.
That’s why we’re not stopping at pouches.
We’re continuing to create products that make life easier, brighter, and more beautiful, pieces that support your routines, your growth, your confidence.
And as we bloom, we welcome every opportunity, locally or globally to collaborate, create, and grow together.
The Bloom Club is more than a brand.
It’s a reminder that everyone deserves the space to bloom.